Apple Case

Apple Case
Monday, September 24, 2007


A company that has been in the media recently is Apple, an innovative and elite technology company that started with one of the first PC’s. Apple has grown and developed new forms of technology that we know today. Its recognizable products have changed, improved and made the use of technology more interesting with items such as the iPod, iTunes and now the iPhone these products have revolutionized our world.

But, the only thing that has not changed nor improved is the CEO’s public relation skills. The CEO of Apple seems to not understand and empathize with his “Apple evangelists,” even though they were the individuals that stood for hours waiting to purchase this hot commodity and willing to pay the $599 for the iPhone.