The Dallas Cowboys and the Media

The Dallas Cowboys and the Media
Monday, September 12, 2007

The Dallas Cowboys and other professional sport leagues have recently been in the media for scandalous, violent and drug related issues, instead of their team effort, team plays or just for their good deeds to their fans, their community, and their stakeholders….

Because of the case that the Dallas Cowboys were involved with Michael Irving and Everett McIver and the whole “secret-internal” approach that they took only grabbed the media attention more leading them to make their conclusions and assumptions because they didn’t want “outsiders.”

I strongly believe that if they didn’t have anything to hide and everything was “really” a locker room scuffle then why did they denied any outside investigation? I don’t know, I just think that they could have had a cleaner, less negative media scope if they would have cleared everything with the media from the beginning. They could have also just simply said, “Thank you for your concern, this is exactly what happen____. Since everyone is OK and the two team members have decide not to make it bigger we [Cowboys organization is taking care of it].” Then actually have the two team members apologize for the misunderstanding of the media, fans….

I think that because of all the legal issues surrounding Michael Irving at that point they wanted to “protect” him or the “team.” They obviously didn’t not take a communitarian approach even though; the community is their number one stakeholders.